How Do I Stop Theft but Keep My “Please Touch” Approach?
(Pittsfield, Massachusetts USA)
I have been hand crafting jewelry for 11 years, but I still consider myself a novice when it comes to selling my jewelry. I have only recently over the last few years made a real effort at selling. I love getting to sell in person because I feel jewelry or anything for that matter, sells better that way, people can touch it, try it on and fall in love with it.
I always encourage people at my booth to try a piece on or pick it up and examine the work I put into it. However I have experienced some thefts because I do not have my items secured to the table. For the most part they have been very small items of no real concern to me and it was very infrequent.
I do a local outdoor event once a month through the spring summer and fall. It is so much fun the booth fee is cheap and there are tons of local people there to shop. Unfortunately this last time I had two pairs of earrings stolen from my display, totaling about $50 in lost sales. I still feel lucky to not have had some of my expensive necklaces stolen.
But I just really want to know if others have had this problem and maybe have a solution or good preventative measure other than investing in locked cases. I really don’t want to look like a traveling jewelry store.
I have help at my booth so there are multiple people watching the table. But all of my things are unsecured to the table so anything could be picked up and made off with quickly. I just don’t want my customers to loose out on the tactile experience of handling my pieces.