Help! I Need to Find a “Category” for My Jewelry.
by Lisa Lavado.
I am trying a new marketing approach. I need to find a jewelry category I fit into so that I can better reach my niche.
I plan on focusing on my woven pendants. I can do them in different colors, including birthstone colors.
I was looking at “casual elegance”, but I’m not sure if that’s right because they make a bit of a statement.
Yet, I wouldn’t categorize them as “bling” or “Diva”.
I need help please!
Creative Obsession LLC