Help! I Need to Find a “Category” for My Jewelry.

by Lisa Lavado.
(Connecticut)

Crystal pendant, Amethyst color

I am trying a new marketing approach. I need to find a jewelry category I fit into so that I can better reach my niche.

Classic black and silver

I plan on focusing on my woven pendants. I can do them in different colors, including birthstone colors.

Crystal pendant, Emerald color

I was looking at “casual elegance”, but I’m not sure if that’s right because they make a bit of a statement.

This is what one looks like “on”.

Yet, I wouldn’t categorize them as “bling” or “Diva”.

I need help please!

Lisa Lavado
Creative Obsession LLC