An Evolving Jewelry Business – What’s Next?

by Cindi Bernloehr.
(United States)

Jewelry Booth by Cindi Bernloehr  - featured on Jewelry Making Journal

Market Tent

After 7 years of selling my creations direct to the public – through craft shows, farmer’s markets and my own showcase in a local market, I decided I wanted to work differently.

Retail hours are brutal and it had gotten successful but I felt like I was just churning out more of the same things.

My creativity was suffering.

Showcase Shop by Cindi Bernloehr  - featured on Jewelry Making Journal

Showcase shop

I had been offering some simple classes with my showcase but it wasn’t ideal since I had to set up a card table in the center aisle of the open market and with customers milling around it didn’t allow for intimate class instruction.

I thought I would look for places to offer classes but that was hit or miss.

Trying to book a “home party” class was not really what I wanted to do.

So in the middle of my dilemma a friend told me of a tiny space (11×11) with a private bathroom, that had come available in the center of our town.

New Studio Space - Cindi Bernloehr  - featured on Jewelry Making Journal

new studio space

Winter Garden is very quaint, vintage and lots of walking/biking traffic.

So I took it.

It needed some TLC as the building was originally a hotel 100 years ago.

We painted, put down new flooring.

I picked up a great 6 chair farm table and got some wood top tool chests to allow for hammering and LOTS of storage.

Teaching a Jewelry Class - Cindi Bernloehr  - featured on Jewelry Making Journal

Class in the center aisle

Now I am in the middle of setting up a calendar of classes, trying to pick what I want to teach and get the message out through friends, email and social media.

I am excited because I get to learn new projects to teach, share my knowledge, make some new friends and hopefully have a good time.

I’m so glad I didn’t just quit and “retire” yet.

Cindi Bernloehr
WoodStone Jewelry
WoodStone Jewelry on Facebook

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