An Evolving Jewelry Business – What’s Next?

by Cindi Bernloehr.
(United States)

Jewelry Booth by Cindi Bernloehr  - featured on Jewelry Making Journal

Market Tent

After 7 years of selling my creations direct to the public – through craft shows, farmer’s markets and my own showcase in a local market, I decided I wanted to work differently.

Retail hours are brutal and it had gotten successful but I felt like I was just churning out more of the same things.

My creativity was suffering.

Showcase Shop by Cindi Bernloehr  - featured on Jewelry Making Journal

Showcase shop

I had been offering some simple classes with my showcase but it wasn’t ideal since I had to set up a card table in the center aisle of the open market and with customers milling around it didn’t allow for intimate class instruction.

I thought I would look for places to offer classes but that was hit or miss.

Trying to book a “home party” class was not really what I wanted to do.

So in the middle of my dilemma a friend told me of a tiny space (11×11) with a private bathroom, that had come available in the center of our town.

New Studio Space - Cindi Bernloehr  - featured on Jewelry Making Journal

new studio space

Winter Garden is very quaint, vintage and lots of walking/biking traffic.

So I took it.

It needed some TLC as the building was originally a hotel 100 years ago.

We painted, put down new flooring.

I picked up a great 6 chair farm table and got some wood top tool chests to allow for hammering and LOTS of storage.

Teaching a Jewelry Class - Cindi Bernloehr  - featured on Jewelry Making Journal

Class in the center aisle

Now I am in the middle of setting up a calendar of classes, trying to pick what I want to teach and get the message out through friends, email and social media.

I am excited because I get to learn new projects to teach, share my knowledge, make some new friends and hopefully have a good time.

I’m so glad I didn’t just quit and “retire” yet.

Cindi Bernloehr
WoodStone Jewelry
WoodStone Jewelry on Facebook

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  • Irene says:

    Congratulations on your choice! You have a wealth of knowledge to pass on. Good luck.

  • I’m always interested in seeing your new jewelry directions, Cindi! Your new creative space looks so charming and cozy – a lovely, friendly atmosphere for jewelry classes and other creative activities. And if you still have some inventory of your finished jewelry pieces, your students would also probably be interested in shopping from a display of your work. Wishing you all the best in this new chapter of your jewelry business!

  • Valerie says:

    Cindi, your marketplace set up is (was?) just stunning, as is/was your showcase shop.

    Best of luck in your new venture.

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