An Evolving Jewelry Business – What’s Next?
by Cindi Bernloehr.
After 7 years of selling my creations direct to the public – through craft shows, farmer’s markets and my own showcase in a local market, I decided I wanted to work differently.
Retail hours are brutal and it had gotten successful but I felt like I was just churning out more of the same things.
My creativity was suffering.
I had been offering some simple classes with my showcase but it wasn’t ideal since I had to set up a card table in the center aisle of the open market and with customers milling around it didn’t allow for intimate class instruction.
I thought I would look for places to offer classes but that was hit or miss.
Trying to book a “home party” class was not really what I wanted to do.
So in the middle of my dilemma a friend told me of a tiny space (11×11) with a private bathroom, that had come available in the center of our town.
Winter Garden is very quaint, vintage and lots of walking/biking traffic.
So I took it.
It needed some TLC as the building was originally a hotel 100 years ago.
We painted, put down new flooring.
I picked up a great 6 chair farm table and got some wood top tool chests to allow for hammering and LOTS of storage.
Now I am in the middle of setting up a calendar of classes, trying to pick what I want to teach and get the message out through friends, email and social media.
I am excited because I get to learn new projects to teach, share my knowledge, make some new friends and hopefully have a good time.
I’m so glad I didn’t just quit and “retire” yet.