Evolution of a Jewellery Stall
by Natasha Fraser.
(New Forest, Hampshire, England)
I love reading all your inspiring articles and I have used lots of the ideas shared so now I am giving back…
I love my stall at the moment! It is a dream to set up, about 30mins, if the frames are pre-loaded.
I hate making many trips back and forth to the car carrying awkward and heavy boxes and bags. So one of my main focuses now is to have 3 bags maximum that are not too heavy for me to carry, especially for shows when I am on my own.
To create height, I use standing picture frames rather than lots of shelving or steps. The frames can also be pre-loaded which saves set up time.
I decided on white and neutrals to show up the colours of my jewellery. The bunting helps break up the white and add character. The banner I got from good old vistaprint; I just pin it to the cloth using regular sewing pins.
I used to get the comment “Oh there’s too much to choose from” all the time, so I now lay everything really neatly and minimalistically (is that a word?) so people can see everything without being overwhelmed. I try to imagine my table is one of those fancy art galleries with lots of white space. Jewellery sets go on the frames and single items down on the table in front.
I use little cards to hang my jewellery on a ribbon attached to the frames. The display is all uniform so the pieces are what catches the eye. I got the picture frames, background fabric, and turquoise ribbon from a home shop and made them up myself. I think they really add some elegance to my stand and help me hang more jewellery with the illusion of there being less out.
I’ve also used rectangular plates, stoneware coasters, and a wire mug tree to add some interest to the front of the table. I tend to put cheaper gift or kiddie things on the mug tree.
One more tip: have a list of your next few events to give out so your customers can come and see you again soon. I just started doing this as people do ask. I even slip the list into bags with purchases if they don’t ask 😉
I am trying to channel a designer art feel to my stall rather than the jumble sale look I had at my very first event! I have really enjoyed the journey so far in discovering my own style of display with inspiration from all of you guys and hope I can add to the inspiration pool.
Natasha Fraser Handcrafted Jewellery