I love making earrings for my friends and peers.
I want to start a business, and I make my own charms for the earring, and I don’t know what the person buying it will think about the design!
I want to know, what do most teenage (10-18) girls like on their earrings?
Myself, I’m a hardcore gamer, so I like internet memes, video game characters, etc.
But I know most girls don’t like that kind of thing, they like shopping, and jewelry, and shoes. So, I need to figure out what *most* girls with their ears pierced like.
Make what u love!!
by: Janine Gerade
Ok- I have some advice here—
Make what YOU like. There are plenty of girls out there who LOVE gaming and have no place to get cool handmade jewelry representing the games they love. Some places here in Massachusetts like Newbury Comics are starting to feature whole lines of merchandise for Angry Birds which is blowing up so I can’t see how you wouldn’t do well at this.
In fact, I am actually jealous because you have the first step to a successful jewelry business-you have your Niche”. Kind of like a special group which you can market your jewelry directly to.
I make too many jewelry pieces with all kinds of colors and techniques, I need to pick my market of who to sell to. Ive been doing this for years. You’ve got it right now.
Make a website, Tell all your gaming friends, make a fanpage on Facebook. And read back issues on here- the advice is fabulous!
Best of luck and keep us posted on your progress!!
Janine, well said!
My niece is 10 and asked me to make her peace sign earrings so that is a popular idea (I think). Maybe browse retail stores for girls like Justice for ideas too. Good luck! This is such a fun niche.
Making jewellery for kids
Some of my best customers are in your age range. The best thing to do is ask them what they are looking for. They’ll have seen something in a movie, TV show, a magazine or on a website that someone is wearing and that they would love to have. This is good research for you to do yourself. Libraries are full of the latest magazines and DVDs you can borrow and look at for free.
What you have to think about when you talk to people and look at magazines and movies/TV is how to provide what people are going to want next, not what they already own.
A good strategy to get useful information is to ask someone “what-if” questions: what if they were buying a birthday present for their best friend, and they knew that their friend would absolutely love that pair of earrings or this necklace, is the price you have marked on something be the “right” price? What about the colour? Is the style cool? The length good?
I have a lot of things ready to wear on my table, and I also have loose pendanty things that they can buy one at a time and do what they want with. The necklaces that have a lot of dangly things are still very popular, so this strategy works well. I sell lots of metal keys, loose beads made of glass, bone, metal and stone, tree-shaped pendants are very popular.
All my pendants come on adjustable cotton or leather cords which also is a good seller, so you need to know how to make a slip knot — which is very easy to do. And it’s a lot cheaper if you buy a big roll of 1.5mm or 2mm waxed cotton cord or hemp cord and cut the cord yourself.
Don’t forget about the boys. They love shark’s teeth, arrowhead and skull pendants and different types of bone and stone carvings. So do the girls.
I have two separate strategies: one is to make things that kids can afford to buy themselves with their allowance or birthday/Christmas money, so I try to have things that cost from $1 to $10.
I also make a little fancier and a little pricier range for parents and grandparents to buy gifts for the kids.
I also make things — and I tell everyone this — in a way that the broken piece can be taken off and replaced because accidents happen.
The big thing is to have fun and never stop learning. Good luck,
There is definitely a niche market for the gaming crowd. I belong to one guild on Artfire.com that is called the “Geekery Guild”, we all make really fun items. Some of those are my best sellers! Check the teen magazines to see what the models are wearing. But be careful of stepping on anyone’s copyright, for example using Angry Birds or Hello Kitty images in your work. I know there are alot of people who sell these items online but some companies do go after even the small artisan, Disney comes to mind. Goodluck and enjoy creating!
by: Barbara Herndon
Cassandra – I agree with the make what you like principal. If you also want to appeal to girly girls, you just cannot go wrong with sparkly things. I have seven daughters, none of whom are into pink, and they have always liked long earrings made of sparkly bohemian glass beads. Stick with very small beads and you won’t end up with earrings that are too heavy. Young gals who end up at my shows also like shorter earrings as long as they sparkle. Best colors include yellow, brown, black and earthy greens. Have fun!
What’s hot for pre-teens?
FEATHERS!! Any kind of feathers…..For earrings, pendants and hair clips. Often then can be found at the dollar store. Best of luck in all your designs.
Yes! I forgot to add feathers, especially dangling off of hair clips, because I find a lot of my very young customers don’t have pierced ears yet and this is a great and even more fashionable compromise. I’m selling lots of them now in all colour and length combinations. You can get the hair extension clips in bulk at any hair products store.
I realised after I hit “send” that I concentrated more on necklaces than earrings. I find a ton of interesting pieces sold as pendants and bracelet charms and use them instead for earrings — I just buy two of them. I like to add a sparkly crystal or other stone to jazz up a plain charm. You could make a series with people’s birthstones.
Designing earrings for teenage girls
What great ideas!
One thing I’ve seen on teen girls where I live – big hoop earrings that are lightweight. (Thin gauge of wire shaped into large round or teardrop-shaped hoops).
Sometimes the hoops have a small, interesting bead dangle – attached to either the top or bottom of the hoop.
Awesome that you’re thinking like a businesswoman, Cassandra, and that you’re getting such an early start.
Please keep us posted on your progress!