Branding Your Jewelry Through Packaging
by Susan Anderson.
Packaging provides me with an additional means to brand my jewelry.
My goal is to make the packaging look appealing, while consistent with my style and to give them a way to contact me later. My jewelry is earthy so I selected a tone to keep with that imaging.
I created tags for earrings and pendants on brown craft style cardstock. Each card contains my business name and website. It helps to make the pieces pop when on the cards.
My business cards were made with a photo of one of my jewelry pieces on front, my business name, my name and a tag line. All my contact information is on the back. I did this so I could attach a business card to the top of the jewelry boxes.
The boxes are brown craft paper. Inside I place another business card so they have the contact information from the back. After the jewelry is placed inside, the boxes are tied closed with twine.
I am using Rena’s idea of jewelry pouches for pieces that don’t go in the gift boxes. I use earthy colored wired ribbon or burlap. I was having a difficult time with bending the wire and having it stay in place so I use that no sew tape you would use for putting up hems. It does take a bit longer but works.
I use the burlap to make pouches for large necklaces that won’t fit inside the boxes I have. I only use 2 size boxes to keep the cost down, the pouches can be made to any size I need and offer a cheaper packing solution.
When I ship things out I include a thank you card that I write a little note on. Another tag I sometimes include either on the pouch or on the jewelry box is an Enjoy Your Jewelry tag. These are attached or wrapped with twine. Again these notes are made from the brown craft paper card stock.
For art shows, instead of using plastic bags, I purchased brown craft bags. I have a printed label with my contact information adhered to the front of the bag. Around the handle, I have an earthy ribbon tied on with my business card.
In a way it is definitely overkill, but everything is consistent with my business name and there is enough repeats of information that I can be contacted later.