I realize this is a matter of taste, and you have a dozen designers to consider, but in looking over your collection, I really don’t see a very cohesive look. I’m not sure you’ve identified your target customer, and that might be dragging sales some as well. For example, I sell therapy jewelry too, but my customer is a completely different sort of shopper. I’m not finding much in the way of jewelry in your line that I would consider suitable for most adults, especially women who work in professional offices. I think you already have a very strong line of items that appeal to children and teens, however, so you might want to focus on the youth market. You home school, yes, but perhaps you could cooperate with church camps, Scout groups, 4-H groups, gyms, or public school sports and activity teams to sell more pieces. Are there sporting goods shops, restaurants or other venues nearby that sell to young people? Community fundraisers — e.g. Relay for Life — that you could get involved in?

I also see some pieces that have strong “boomer” appeal. You already have a very supportive “grammy” who enjoys your pieces, and there are lots of seniors who love colorful jewelry and would appreciate the magnets. Senior centers, rehab facilities, spas and stylists that cater to the boomer generation might be nice places to start.

Here a thought that may link right in with this – Could you hook up with a charity that’s connected to your son’s illness, and give a percentage of each sale to that charity? You could up the prices a little, have a charity tie-in.. seems like a win-win. For physical shows, I’d do a romance card for each piece with your story, and that “% of proceeds donated…” blurb. I really think this will make a difference for you.

Good luck, and God bless you all!!

From my husband: the bead bracelets are beautiful very well done but what caught my eye was the silver ring if it was my size i’d buy it. If you put more silver on your site i feel you would sell more products.

I hope this info helps! best of luck!

Fannya and Mark Boehme

It’s so heart-moving to hear your story, and how you’ve been such a blessing to all of those children. I know you probably feel that you are the one who has been blessed by them. What a wonderful picture of all of you!

I think it is your story, and who you all are, that has the ability to really grab people. The jewellery is very nice, and there is something particular about your line in that most of it is magnetic. You can certainly play up that factor, and see if you can research and scout out places to advertise or have sales where that would be an important factor.

But apart from that, really tell your story, like you did with us, because that causes people to connect with you, and when they feel a connection they want to buy and support this wonderful cause.

Between your magnetic jewellery, and your wonderful story, I think you definitely have something to continue to pursue.