5 Tips for Marketing Your Jewelry Business

by Kamilah Campbell.

(The Pink Locket)

Marketing your jewelry business can be fun. It allows you to brew creative ideas for getting the word out there about what you have to offer.

Lollipop Rings by Kamilah Campbell


Finding the marketing strategies that work for you can also pose challenges, but you’ll never know unless you try.


5 Ideas that Helped Me
Build Brand Awareness
for The Pink Locket

1. Giveaways:

Last year I came up with an idea for a contest called “The Pink Email Extravaganza.”

I sent out an email blast to all my current customers to forward this email to all of their family and friends, and the person who sent it to the most people received a jewelry piece from my gallery of their choice.

It helped to build excitement and increased hits on my website as well.

Nana's Memories Locket by Kamilah Campbell


2. Co-Sponsored Events:

Team up with another business or organization and plan an event together.

Last year my cousin, who owns her own PR company, had a cultural event and I sponsored giveaways for the event.

I was even listed as a sponsor on the program and email blast.


3. Online Socializing:

This can get a little out of hand and crazy, especially since social networking sites are popping up everyday.

The best thing to do is join the top three that come close to your target audience.

For instance, if you want to target online baby boomers eons.com might work for you. If you want to target teens then Myspace might be good.

In addition, there are many other sites like Flickr and Stylehive.com which are my new favorites.

Tearly Drop Earrings by Kamilah Campbell


4. Create a Video:

This helps to give more visuals about your jewelry business, and it’s a great way to tell your story.

I created one with some of my most colorful jewelry. Check out my Pink Locket promo video.  http://thepinklocket.com/Press.html

If you have a Mac computer, iMovie will work fine for creating your own jewelry marketing videos. Or if you have a PC, Windows Movie Maker will do.

5. Monthly E-letters:

This is a great way to keep your customers in the loop on what’s going on with your business. It’s a way of saying “Hi, I’m still here and this is what we’ve been up to.”

I usually do it once a month at the beginning of the month.

You don’t want to do it too often because you don’t want your customers thinking all you do is fill up their inbox with spam.

Hope these tips for marketing your jewelry business are as helpful for you as they were for me.



Author Kamilah Campbell of The Pink Locket created her jewelry business on the foundation that every woman has a PINK side to her.

All of the jewelry designs at The Pink Locket are made by hand with a certain personality in mind. Women are always looking for different ways and unique concepts to change up their look. The Pink Locket designs and distributes jewelry pieces to reflect just that idea.

Founder and owner Kamilah says, “Our mission is to provide women with accessories that fit their personality while adding a touch of culture to each piece.”

She established The Pink Locket in May 2007 after relocating to Atlanta, Georgia. Be sure to visit the Pink Locket Etsy Shop, and catch up with Kamilah on her Pink Locket blog. http://thepinklocket.wordpress.com/

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