Note: This book was formerly titled “Secrets of a Handcrafted Jewelry Shopping Service”.
Hello, I’m Rena Klingenberg – jewelry artist and founder of Jewelry Making Journal.
Of all the books I’ve written, this one is my favorite.
This book details all the strategies I’ve used the most in my own successful jewelry business.
And in this complete, 130-page guide, I share everything you need to know to sell your handmade jewelry this way too.
The original title of this book was confusing, so I gave it a clearer title, “Easy Ways to Sell Your Jewelry Every Day”.
Because selling jewelry every day is exactly what you can do by following the strategies in this book.
“I have earned the cost of this ebook over and over and over again in sales by following the advice she offers.
This is a resource that I will return to read again and again because there is so much valuable information here to work with.
I would have never thought to take this approach to marketing my jewelry and services without this book. I see the endless possibilities for expanding my business using your approach.
I can’t thank you enough. I am sure this book will be hugely successful as will any jewelry artist who applies this approach to their business.”
– Delia Stone
So What’s the Secret
of Selling Your Jewelry Every Day?
It’s an easy way to sell your handmade jewelry by providing simple, convenient opportunities for your customers to buy your jewelry anytime.
They won’t need to wait till your next jewelry booth event, or hunt for your jewelry in a local shop, or search for your work online.
Instead, because you’re making your jewelry so easy and convenient to buy, they shop from your selection regularly – for themselves and for their gift-giving needs.
I’ll show you exactly how to do this,
in just a few simple steps.
It’s Easier for Your Customers
People are busier than ever, and many folks find that mainstream shopping options have become too overwhelming, frustrating, and time-consuming.
So imagine how relieved these customers are when they discover a jewelry artist who works with them personally to solve their gift-giving and accessorizing problems – quickly, simply, and painlessly.
Customers are thrilled that you provide
such an efficient, pleasant shopping experience . . .
and that you always have
just the right the jewelry for them.
. . . And Easier for You
Imagine how much easier it would be if you had customers who were always interested in seeing (and buying) your newest jewelry creations.
They love being able to purchase your jewelry directly from your worktable, or from a selection you bring to them.
You know exactly the kinds of jewelry they love to buy – and they love buying it as soon as you make it.
It’s a win-win situation
. . . and a very natural, easy way
to sell your jewelry regularly.
The Key to Success:
Provide What Your Clients
As a jewelry artist, there are huge opportunities to sell your work this way, as you’ll see in “Easy Ways to Sell Your Jewelry Every Day”.
I’ll show you how to grow your customer base – including a ton of tips for providing the exact jewelry and services your clients really want.
And I detail all the special touches that turn your jewelry customers into frequent buyers.
I’ll also show you how you can make these strategies your entire jewelry business, or just one income stream of it.
The strategies in this book are about
serving your jewelry customers
in ways that fit easily into your life and theirs.
It’s a Very Profitable Way
to Sell Your Jewelry
You’ll be selling your jewelry directly to your clients, at full retail prices.
That means you won’t be paying for any booth fees, shop commissions, party hostess incentives, wholesale discounts, or other selling expenses.
In fact, one of the best things about it is that you keep more of the money from each sale, because there’s no “middleman” to pay. Nearly 100% of the proceeds go directly to your business.
Also, many of your clients will be fairly big spenders. (I’ll show you where to find them!)
They love your customized jewelry selections, personal service, and the way you take their gift-giving and shopping problems out of their hands.
They’re willing to pay you quite well for it – and they keep coming back for more.
Everything You Need to Know
Is in This Complete Guide
I’ve developed these jewelry selling strategies so that they work well and feel natural – for you and your jewelry clients.
“Easy Ways to Sell Your Jewelry Every Day” is your complete, 130-page, step-by-step success guide and idea-starter for selling your jewelry in this easy new way.
You don’t have to go through the same learning curve I did to figure out what works and what doesn’t.
I’ve already done it, and I’m glad to share it with you.
I give you every detail . . .
including loads of real-life examples and success tips
from my own handmade jewelry business.
“Rena’s done it again!! The perfect compliment to her website, Rena provides an even greater wealth of information and a completely different and innovative approach to selling handcrafted jewelry through her new book.
Rena’s extensive knowledge and immense amount of research are evident as she answers all of the “How-To’s” and “What-If’s” to running this type of jewelry business.
Presented in an easy-to-read and easy-to-understand format, Rena covers not only the many logistics of setting up and running a successful business; she also provides effective tips on marketing, scheduling appointments, handling consultations, making a profit, etc. And as a bonus, includes numerous sample forms that can easily be adjusted to fit your own personal business needs.
This book is a MUST-READ for the novice to the professional jewelry designer wishing to launch or expand their business.”
– Gretta Van Someren
What You’ll Learn in This Book:
Offering Personalized Shopping Experiences
for Your Jewelry Customers
Why Do Customers Appreciate Shopping for Jewelry This Way?; Popular Jewelry Services to Offer Your Clients
What is a Gift Service?
Jewelry Gifts are Big Business!; Success Tips for Popular Jewelry Gift Services; Gift-Giving Needs of Businesses and Organizations; Promoting Your Jewelry as Business Gifts; Organizing Your Business Gift Accounts; Packaging Jewelry as Business Gifts; Getting Paid by Your Business Gift Clients; A HOT Market Niche Tip!
Keep Track of Your Clients’
Preferences, Needs, and Purchases
Information that Helps You Serve Your Clients Better; An Easy System for Recording Each Client’s Purchases
Customizing and Personalizing
for this Market
Although I won’t reveal them here, this chapter has 12 pages of detailed tips on ways you can provide the personalized, custom products and services that will make your handmade jewelry business a success
A Clever Profitability Strategy
for Your Handmade Jewelry Business
Again, I can’t say anything about it here! But in this chapter I describe an important strategy that will increase your profits. I also give an example of it from my own business, and detail why it’s so profitable
Tailoring Your Jewelry Business
to Your Local Market
How to determine the best products, services, and prices for maximum success in the area where you live
(Secret Tip for Extra Jewelry Sales
from Your Clients)
A little-known gift service you can offer to your clients that can result in a tremendous amount of extra jewelry sales for you
Private Jewelry Showings and Consultations
Why Private Jewelry Showings Are So Much Easier to Schedule Than Jewelry Parties; Setting Appointments for Private Showings and Consultations; How to Keep Potential Jewelry Showings from Slipping Away; The Key to Adding More Private Jewelry Showings and More Regular Clients; Scheduling Jewelry Showings for Various Types of Customers; Being Creative About Scheduling Private Showings and Trunk Shows
Fitting Your Handmade Jewelry Business
Neatly into Your Life
This chapter contains dozens of tips and examples from my own business, of easy ways to fit your clients in around the rest of your life, while provide outstanding services for them at the same time
Organizing Your Clients
and Your Business
How to Set Up Your Client Record-Keeping System; Recommendations for Your Calendar System; Document Holder; Mileage Log; Your Phone
Setting Up Your Jewelry for
Easy, Professional Private Showings
A simple, inexpensive jewelry display and storage system that’s ready to go and show at a moment’s notice
How to Get Clients for Your Jewelry Business
This section of the book contains 37 pages of strategies, tips, and secrets for getting clients who are VERY willing and able to buy from you again and again . . . including:
Power strategies for promoting your business; where to find clients who can easily afford to buy products and services that are not necessities; private clients who need your gift service; business gift clients who will keep you busy year-round; and tons more easy ways to promote, get referrals, and more – including how to get started if you’ve never sold your handmade jewelry before
Create Effective Promotional Materials
What to include on your business cards, brochures, postcards, press releases, email newsletter, and more
Branching Out: Other Ways to Profit
from Your Jewelry Business
Innovative ideas for additional profitable products and services you can offer.
“I’ve been selling jewelry at craft shows, art fairs, and shops on consignment since 2000. Rena’s book has given me some innovative ideas for other opportunities that require less cash outlay and time, with more flexibility and potential for profit.
Capitalizing on providing a service is a new approach that makes sense…I’ve done a few business-to-business transactions and one-on-one consultations, and I’m really anxious to actively pursue Rena’s ideas and incorporate them into my business plan!
This book is a must for anyone who wants to break out of the craft show routine, or wants to seriously expand their jewelry business horizons. There are so many tips and ideas – you’ll be sure to find many that will work for your individual situation!
Thanks Rena, for providing such a comprehensive look at developing a jewelry business “outside the box”. I’m looking forward to relaying how successful your ideas are for me!!!”
– Lynn Kvigne
You’ll also receive these
that are essential to your success:
Sample Forms to Track Your Clients’
Purchases, Needs and Preferences
The more you can personalize the products and services you provide to your clients, the more successful your jewelry gift and shopping service will be.
And the best way to do that is to keep track of each client’s needs, wants, and purchases.
These forms are a fast and easy way to record and keep this information that’s the backbone of your jewelry gift and shopping service.
You can use these handy sample forms by photocopying them and using them as-is, or by using them as a springboard for creating your own custom client information records.
You’ll Get These Sample Forms:
Client’s Personal Jewelry Preferences and Needs -
The purpose of gathering this information is to learn as much as possible about each of your clients, and what they want that you can provide for them. What type of earwires do they prefer? What color of metal? This 2-page form includes 25 questions that help you pinpoint exactly what your customer is most likely to buy.
Jewelry the Client Has Purchased for Herself / Himself -
It’s amazing how often you refer back to your data on your clients’ previous purchases – and you’ll be glad to have that information easily accessible on this form.
Jewelry Gifts the Client Has Purchased for Each Gift Recipient -
Make more sales by knowing who receives gifts from your client, what they’ve already received, how much was spent, etc.
For your convenience,
all of these Bonus sample forms
are included at the end of the book.
This is a PDF ebook that you can read on your
Computer, Kindle, iPad, Nook, tablet, smartphone,
and most other devices.
Immediately after your purchase, you can download your ebook and start learning new success strategies, tips, and secrets right away.
If you’re not satisfied with this book, just contact me within 60 days of your date of purchase – and I’ll issue your 100% refund immediately.
Your ebook purchase is 100% safe and secure – and 100% risk-free.
Discover Profitable New Ways
to Sell Your Jewelry Every Day
Note: This book was formerly titled
“Secrets of a Handcrafted Jewelry Shopping Service”
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Note: This book was formerly titled
“Secrets of a Handcrafted Jewelry Shopping Service”.
““This book is clearly written and offers multiple ideas suitable for any jeweller’s specific needs and situations. I’ve tried and used many of the techniques explained in this book and they work!
I can never say enough how important it is to give red carpet treatment to customers – Rena shows you how, step by step, giving more and more examples and solutions as the book goes by – and it’s more than a hundred pages of solutions!
I think this book is a must if you want a jewelry business with a solid foundation that will grow by itself later. I wish I had read this book when I started, it would’ve saved years of trial and error!”
– Carolina Gonzalez