by Brie. I have been making jewelry for a long time, and I've been trying to get it out there, and create a business. But, unfortunately, people I know don't take me seriously, (in part, probably because I'm only 19). This has been a dream of mine since I was 7. I make jewelry because I love to make it; and people (outside of my close friends) tell me how much … [Read more...] about How to Handle Abusive “Friends” and Customers Who Want Free Jewelry?
Jewelry business tips and ideas.
by Rena Klingenberg. After looking at your costs and profits, you may realize it’s time to raise your jewelry prices. But are you concerned that increasing your prices will make you lose customers? Don’t worry. In my experience, most people understand that price increases are inevitable. They know that the costs of your materials and expenses are increasing … [Read more...] about How to Raise Your Jewelry Prices Gracefully
by Rena Klingenberg. What if your jewelry is very time consuming to make – so it's difficult to price it high enough to compensate you for all the hours you put into it? For example, artists who create with seed beads often face this issue. It can take a long time to make a jewelry item with bead weaving or other techniques that involve seed beads. And although … [Read more...] about Profiting from Jewelry That’s Time Consuming to Make
by Rena Klingenberg. When we begin selling our handmade jewelry, most of us start out with a selection of low-priced items. (See my jewelry pricing formula to make sure you're pricing your work profitably.) That makes sense as a starting place, while you develop your skills and experiment with techniques, materials, and product lines. But as your skills progress … [Read more...] about Transitioning to Higher Jewelry Prices
by Brie. I make and sell handmade jewelry. Recently, I've really been considering doing an e-mail list or newsletter for my buyers. My question is, though, what do I say? I don't want to seem pushy, or flood their inbox with nothing but: "buy this, buy that"; I want to be personable. I've thought about topics, like sharing my new supplies; unique beads I … [Read more...] about E-mail Newsletter for Jewelry Customers – What Should I Say?
by Rena Klingenberg. I've done it, and you probably have too. I've looked at what another jewelry artist was creating or selling - and measured myself against them. I asked myself (anxiously) - am I "better" or "worse" than they are? If I decided I was better, I felt a sense of relief and maybe even achievement. If I felt that I was worse, I wound up with sense … [Read more...] about How to Stop Comparing Yourself to Other Jewelry Artists
by Cindi Bernloehr. (United States) After 7 years of selling my creations direct to the public - through craft shows, farmer's markets and my own showcase in a local market, I decided I wanted to work differently. Retail hours are brutal and it had gotten successful but I felt like I was just churning out more of the same things. My creativity was … [Read more...] about An Evolving Jewelry Business – What’s Next?
by Linda Harrison. (United States) Signing my items has sometimes been a challenge. I don't care for those string tags because they hang from merchandise and sometimes look tacky. I used to make just a folding cardboard sign from cardstock, but they don't last long. I also used to make signs and laminate, but if I needed to change the price I had to throw … [Read more...] about New, Improved Signing for Jewelry Prices
by Annie Laughton. (Australia) When selling my pieces online, the photos are the most important thing to grab the buyer's attention. After investing in a photocube and good camera, I began to improve my photos exponentially. The addition of the rock is for two reasons - one it is something to lean the pendants on rather than photographing them flat, and two - it … [Read more...] about Picture Perfect – Photographing Jewelry
by Mike Blenkinsop. (Bali) Just signed up to your newsletter and getting inspired to contributing in the future. I'm impressed with your tutorials and especially the fresh photo's... Can you share the method you deploy in capturing these and any editing used? Regards, Mike Mike Blenkinsop Melamun … [Read more...] about How Do You Create Your Jewelry Photos?
by Jeanna Stapleton. (NYS) When I started my jewelry business several years ago, I designed a quick logo. I was pregnant and thought I was going to have a girl. We planned on naming her Lily Marie, so including a Lily in my logo seemed perfect. Come to find out we had a boy named Dylan Joseph. I have grown in my skills as a jewelry artist and have recently … [Read more...] about How to Overhaul a Logo on a Small Budget?
by Beverly Raznoff. (Susquehanna PA) I am taking a course at the New York Institute of Art and Design and these pieces were a few of my home work admissions. I made these pieces out of copper wire and ceramic beads. I posted them here because I am in the middle of revamping my Etsy shop and would appreciate opinions on what tag words to use and in describing … [Read more...] about Copper Wire and Ceramic Bead Jewelry – What Tag Words to Describe Them?