by Rena Klingenberg. Have you ever had someone ask you to make an exact copy of a piece of jewelry that was designed by someone else? Several years ago, a friend who had been on vacation asked me to make a mother's bracelet just like one she had seen on her trip - in an artist's booth at a show. My friend said, "I could have just bought the bracelet from that … [Read more...] about When a Customer Expects You to Copy a Jewelry Design
Jewelry business tips and ideas.
by Rena Klingenberg. Most jewelry customers are supportive of what we do (and sometimes they purchase our jewelry too)! :) Of course, not everyone will like the jewelry we make, and that's to be expected. But even when the jewelry isn't to their taste, most people are tactful about it. However, there are some shoppers who are less tactful - and may even bluntly … [Read more...] about When a Customer Criticizes Your Handmade Jewelry
by Rena Klingenberg. When I first started putting my jewelry out to the public, I wasn't prepared for compliments on my work and didn't know how to respond. So I'd reply awkwardly, "Oh, uh, thank you!" I realized that I needed to learn how to accept compliments on my jewelry with grace and appreciation. So I started studying how other artists responded to … [Read more...] about What Do You Say When Someone Compliments Your Jewelry?
by Rena Klingenberg. Some of the most valuable contacts in my jewelry business have been local artists who create non-jewelry art. I've discovered that these woodworkers, painters, ceramic artists, glass blowers, sculptors, fiber artists, etc. are often delightful kindred spirits. They're also full of interesting tips and ideas that developed from the unique … [Read more...] about How I’ve Benefited from Local Artists Who Don’t Make Jewelry
by Rena Klingenberg. Can turning down jewelry orders actually be a good thing for your business? When I first started selling my handmade jewelry, I never turned anyone down. I wanted to build my jewelry business, and I didn't have much of an established customer base. So unless the project involved skills or tools I didn't have (and couldn't acquire quickly), I … [Read more...] about Turning Down Jewelry Orders That Aren’t Right for You
Elizabeth of Stones in Harmony wrote to tell me about a jewelry business success day she had: First, she did a jewelry trunk show at a financial services office, where she made some great sales from just five customers. While she was there, the necklace Elizabeth was wearing caught the eye of a top-level financial planner. This executive fell in love with the necklace … [Read more...] about Elizabeth, the Executive, and the Cable Guy: A Jewelry Business Success Story
by Rena Klingenberg. A privately owned high end beauty salon can be a great place to sell some of your handcrafted jewelry. The clientele are usually females who spend money on themselves and if you have a tasteful and beautiful display of your jewelry in the store that they can look at while they wait, the chances are they will either purchase something or take your … [Read more...] about How to Sell Jewelry in Beauty Salons
by Rena Klingenberg. When your jewelry business is at the point of needing to hire contract labor, you have some decisions to make. How Much Will It Cost to Hire Jewelry-Making Workers? First, how much will it cost - what is the going rate, and how is it usually paid (by the piece or per hour)? When it comes to hiring help for your jewelry business, the going … [Read more...] about Is Your Jewelry Business Ready for Hired Help?
by Michelle. A boutique owner has been selling a small amount of my jewelry from her shop. She takes nothing from these sales. Now she is going to have a four day premiere of my jewelry at her shop. I want her to get a fair percentage from these sales. What would be considered a fair share? Thank you. Michelle … [Read more...] about Selling Jewelry Through a Boutique – How to Compensate the Owner?
by Rena Klingenberg.
When I first moved to a small town where I used to live, I asked one of my new friends if there was a health food store in that area.
My new friend, who was born and raised there, answered,
"There is a health food store - but the lady who owned it died. Is that not bad advertising?"
Although I was sorry the owner had passed away, something … [Read more...] about “Is That Not Bad Advertising?”
by Rena Klingenberg. Here's one example of how complication can creep into a part of your business that used to be simple: Many one-person businesses offer their customers eight or more different ways to get in touch with them for customer care and support. For example: email (actually the average person has 3 different email accounts - and some folks have … [Read more...] about Unclutter Your Jewelry Business Communications
by Rena Klingenberg. Do you sometimes look at the next level of making or selling jewelry - and wonder if you're ready to take that step? One thing I can tell you about "being ready" is that we often don't feel like we're ready for our next step. Moving up to the next level of jewelry shows, pricing, clientele, materials, etc. can feel totally outside of your comfort … [Read more...] about Are You Ready to Take Your Jewelry Business to the Next Level?