Jewelry and Coffee with Rena by Rena Klingenberg. Have you noticed "purchasing triggers" that motivate people to go ahead and buy a piece of jewelry they're considering? Transcript of This Video: What motivates a customer to buy a piece of handmade jewelry? Here are four major purchasing triggers that I've noticed in working with my jewelry customers: Fear … [Read more...] about What Motivates People to Buy Jewelry? (Video)
How to Market
How to market your handmade jewelry. Tips for selling and marketing your jewelry, online, at shows, or anywhere you happen to find yourself with potential customers.
by Gretchen Shea I’m getting ready to approach a few local stores. Is there a time of year that is best? Is Jan. or Feb. a good time? Or are they catching their breath from the Christmas rush? Gretchen Shea … [Read more...] about When is a Good Time to Approach Stores and Boutiques?
by Rups. (Fremont, California USA) Hope everyone is doing good. I am so glad to share this news with all of you that I have made it to national magazine called "Jewelry Stringing". Two of my bracelets designed are being featured in Jewelry Stringing Winter 2014 issue (Page: 30, 31, 94) Magazine is available in major craft stores like Michaels, Jo-Ann, Hobby Lobby … [Read more...] about Hooray!!! Made it to Magazine!
by Nadia Behr. I really appreciate all your advice and help. I started making jewelry and selling antique jewelry on Etsy several years ago but now I want to launch my jewelry business. Any suggestions on how I could be marketing myself to a broader audience? Thanks, Nadia … [Read more...] about How Do I Market to a Broader Jewelry Audience?
by Beverly Holman. (Clinton, Maryland USA) I am thinking about offering gift certificates for my jewelry, but am wondering should I put an expiration date on them? I have read the Selling Gift Certificates for Your Jewelry suggestions here but didn't find anything regarding it. Should they be limited to six months or a year from date of purchase? Any suggestion … [Read more...] about Jewelry Gift Certificate: To Expire or Not To Expire ~ That is the Question
by Maria Jenny. (United States) I have been considering approaching a couple of unique boutiques prior to the holiday season to offer my jewelry. I was wondering whether there was any advice on how to put together a portfolio of jewelry to show prospective shop owners? Maria Jenny The Gemmed Giraffe … [Read more...] about Portfolio of Jewelry
by Lady Mockingbird. (Upstate, New York) I have found over the years that people tend to misunderstand what I mean when I say that I make Jewelry. Some jump to the conclusion that I'm a beader. Others start showing me their diamond engagement rings and asking me to make a wedding band to match, while others still assume I'm making jewelry ephemera (things that are fun, … [Read more...] about Communicating What I do Through A Sign
Jewelry and Coffee with Rena Video Episode 28 by Rena Klingenberg. Don't let your unsold jewelry items sit around. Sometimes you just need to help people perceive these items in a different way: Transcript of this Video: What jewelry items do you have sitting around, unsold, that could sell better if you repositioned them or repackaged them in some … [Read more...] about Repositioning Your Unsold Jewelry (Video)
by Marg Hughes. (Carlisle, ON., Canada) I get compliments on my jewelry all the time. How do you turn compliments into a sale? Marg Hughes HyghesArt Jewelry … [Read more...] about Compliments to Sales: Can It Be Done?
by Ross T Nugroho. (Jakarta, INDONESIA) One day my friend (and a client as well) invited me to see her new house. "Bring some of your jewelries. You will meet my friend, a boutique owner." So I bring some of my works, including one the pieces that I just "only want to show them" - the Red Goddess necklace. That means, for the time being, I don't want to sell them … [Read more...] about Don’t Show the “Not for Sale” Items
by Lorraine Yapps Cohen. I don't know a woman who doesn't like jewelry. Jewelry and shoes. Women love them and never seem to have enough. And many fair mavens are making their own. Jewelry, that is. When necklaces pile up and there are more than one person can wear at once, a budding new jewelry business is surely in the making. If this is you, here's what happens … [Read more...] about Make Your Handcrafted Jewelry Stand Out in the Crowd
by Susan Goldstein. (United States) I have been trying to get Boogs Bracelets into different fashion, style, and weekly (People) magazines. Although I had a bracelet featured in the June 2012 issue of People Style Watch, I have been told over and over that the only way to bracelets into more magazines and even shows like The Today Show, I need to hire a Public Relations … [Read more...] about I Want Major Media Exposure: Any Ideas?