by Rachel. I am just starting out in trying to make money off of my creations. I hand sculpt polymer clay beads and then use hemp cording to create necklaces and bracelets. The issue is I’m not very good when it comes to turning the beads and cord in jewelry. I’m sure with more practice my techniques will improve. But my question is: Could I just sell the … [Read more...] about Selling Beads vs. Selling Finished Jewelry?
How to Market
How to market your handmade jewelry. Tips for selling and marketing your jewelry, online, at shows, or anywhere you happen to find yourself with potential customers.
by Angela Moisey. (Winnipeg, MB) I just finished being a part of a small Wedding Show. My product was well received by most. It was a first go at this kind of event, hosted/organized by a local florist. The attendance wasn't as busy as I am used to at craft sales, but I came home with a list of 24 brides. Only a couple of them were keen on custom ordering … [Read more...] about I Have a List of Names … Now What Do I Say to Them in a Follow-Up?
by Angela Moisey. I’ve been on here checking out all of the areas of this site. So much information to absorb! I too resonate with stories of items. Does anyone have any examples to share where I could kick start my brain to come up with my own. I make wire crochet jewelry and have used the idea of my inspiration in my write ups on Etsy. I’ve been on etsy to get help … [Read more...] about Trouble with Back Stories for My Jewelry
by Diana White. (Upstate New York) Even though it is tedious and time consuming I love using basket weave techniques in making jewelry. Last Winter I spent months working on two different bracelets using the same twining technique. My goal was to have one that was good enough to submit to the Saul Bell competition run by Rio Grande. I succeeded in meeting that goal … [Read more...] about Contest Entry Becomes Great Marketing
by Virginia Vivier. (Tucson, Arizona USA) I studied Pre-Columbian art history in college and fell in love with ancient Mayan designs. My favorite Mayan design is the Hunab Ku symbol. Once I learned its history I found wearing it more powerful than just wearing a beautiful pendant. I wear it because its symbolic meaning brings peace and joy to my life. When I … [Read more...] about Adding Perceived Value with a Story
by Sheila Meador. (Charlotte, North Carolina USA) I'm trying to think of a marketing gimmick that would attract Facebook friends to LIKE my jewelry page. Maybe if I have a monthly drawing for a mystery jewelry item, it will encourage them to also spread the word and encourage their friends to like my page, too. I'd appreciate your thoughts and experience. … [Read more...] about Facebook Jewelry Drawing: Is this good marketing?
by Angela. I happily made quite a bit of copper, simple wire rings as shown on this site ,and while I had some admiring them at craft fairs, not one sold! I was disappointed and wondered if there are any tips on how to display them better. I am a crafter so painted items are the main focus on my table, but I did display each ring front and center and each in a cute … [Read more...] about My Wire Rings Don’t Sell
by Lady Mockingbird. (Upstate New York USA) I always want to try new things, but I don't always make the time to do that when I'm dividing myself between fulfilling custom orders, responding to client questions, packing, shipping, taking photos, editing them, handling the paperwork/accounting, trying (but failing) to keep my social networking momentum going AND spending … [Read more...] about Social Media Giveaway an Experiment in New Design
by Nidhi Kedia. (Bangalore, india) When no two people are alike, then why should earrings be? This was the thought that went into making these earrings, they are not symmetrical but compliment each other well as if made for each other. My question to you is ... whether these kinds of jewellery sell?? How well are they adopted by the market?? I have … [Read more...] about Do Asymmetrical Earrings Sell?
by Sandy VanderMey. It's true you can sell your jewelry at the most surprising time. I had a large metal wallpiece in the Grand Rapids ARTprize competition. Someone from the West Michigan Food Bank saw it and asked if I could make pins for their donators. My first order was for 40 pins with a promise of even more. Not bad at $65 a pin. Sandy VanderMey … [Read more...] about Surprise Jewelry Sales
by Barbara Romero. (Torrance, California USA) In your experience, has donating a piece of jewelry to be raffled off by a promoter during an event ever brought business back your way? Has it helped to donate to charities for the same purpose? Is it really "free" advertising? Is it good advertising? Wouldn't a gift certificate work better than the actual jewelry … [Read more...] about What’s the Best Donation for Promotion?
Jewelry and Coffee with Rena by Rena Klingenberg. Have you noticed "purchasing triggers" that motivate people to go ahead and buy a piece of jewelry they're considering? Transcript of This Video: What motivates a customer to buy a piece of handmade jewelry? Here are four major purchasing triggers that I've noticed in working with my jewelry customers: Fear … [Read more...] about What Motivates People to Buy Jewelry? (Video)