by Dianne Jacques. (Windsor, Vermont) In Options for Marketing Your Jewelry, I posted about a Florist who contacted me about making a botanical line of my enamels for her shop. Another strange thing happened recently. The owner of my favorite coffee shop wanted to put a couple of earring racks in her shop...she is selling them like crazy and to my surprise she … [Read more...] about Unexpected Venues to Sell Your Jewelry
How to Market
How to market your handmade jewelry. Tips for selling and marketing your jewelry, online, at shows, or anywhere you happen to find yourself with potential customers.
by Dianne Jacques. (Windsor, Vermont) When you're marketing your jewelry, think outside the jewelry store! I was recently contacted by the local florist to create a line for their shop. They wanted color and of course floral themed. In addition to the leaf print design I do, I created a line of enamels that fits the bill perfectly. Another good place … [Read more...] about Options for Marketing Your Jewelry
by Rena Klingenberg. Have you ever noticed that a particular style of jewelry may look fabulous on one person - but not on someone else? Here's a style concept that may explain this phenomenon: "Wear Items That Repeat Your Natural Characteristics" Note: Although this concept applies to everything you might wear (clothes, jewelry, shoes, etc.) - we'll … [Read more...] about Matching Jewelry to People
Elizabeth of Stones in Harmony wrote to tell me about a jewelry business success day she had: First, she did a jewelry trunk show at a financial services office, where she made some great sales from just five customers. While she was there, the necklace Elizabeth was wearing caught the eye of a top-level financial planner. This executive fell in love with the necklace … [Read more...] about Elizabeth, the Executive, and the Cable Guy: A Jewelry Business Success Story
by Brie. I make and sell handmade jewelry. Recently, I've really been considering doing an e-mail list or newsletter for my buyers. My question is, though, what do I say? I don't want to seem pushy, or flood their inbox with nothing but: "buy this, buy that"; I want to be personable. I've thought about topics, like sharing my new supplies; unique beads I … [Read more...] about E-mail Newsletter for Jewelry Customers – What Should I Say?
by Katrina. (Toronto, Canada) In December 2016 I found a store called The Arts Market here in Toronto. It is a craftsy store with lots of handmade items there. The advertisement said that for $200 a month, you can rent out a space and sell your handmade items. I applied there and had an interview with the owner of The Arts Market. Unfortunately because it's so … [Read more...] about Has Anyone Had Success Selling from Vintage & Arts Market Type Stores?
by Katrina. (Toronto, Canada) So I had my doctor's appointment a few days ago, and my friend suggested that I bring my jewelry with me to the doctor's appointment, to show the doctor and staff. I took my jewelry and my displays in my bag, and went to the doctor's appointment. I mentioned to the doctor about my jewelry, and he asked to see my pieces. So I took … [Read more...] about Selling Jewelry: Not Your Ordinary Doctor’s Visit
by Lisa Lavado. (Connecticut) I am trying a new marketing approach. I need to find a jewelry category I fit into so that I can better reach my niche. I plan on focusing on my woven pendants. I can do them in different colors, including birthstone colors. I was looking at "casual elegance", but I'm not sure if that's right because they make a bit of a … [Read more...] about Help! I Need to Find a “Category” for My Jewelry.
by Michele Counihan. I recently joined a new artisan cooperative workspace owned by the niece of a former employer. About a month after the opening, she had a designers meeting and told us we each have to pay $125 per quarter in addition to her 25% commission on each sale and fees for table space at local events. I paid the $125 for the Fall quarter, hoping I would … [Read more...] about Artisan Cooperative Workspace – Is There Any Advantage Beyond Exposure?
by Lisa Winters-Baldwin. (Phoenix, Arizona) I was so excited to read the posting in your last newsletter called There's a Big Audience for Jewelry with Easy Open Clasps because I have recently started giving customers options for easy to open clasps in my own Etsy shop. That posting taught me to use the toggle closures as well as others. Currently, my ideal … [Read more...] about How to Promote My Jewelry with Easy to Open Closures?
by Dan Santersero. (Pueblo, CO) Hey everyone! I made a post here some time ago - Help - Starting a Jewelry Business Right Out of High School. I thought I'd share what I've been doing and improved on. I'm still more or less fresh out of high school, and I still don't have a job. So I've mostly been keeping to myself, getting new materials and tools, … [Read more...] about I’m Improving, But I Still Have Questions
by Judy Pagnusat. (Northern California, United States) I always wear at least one piece of my jewelry and encourage my friends who make jewelry to do the same. The unusual thing that happened to me was that on a trip this year to a very small island on the north end of the British Isles, Orkney, our tour guide admired the necklace I had on. She loved it so … [Read more...] about Getting Publicity by Wearing My Jewelry