I make and sell handmade jewelry.
Recently, I’ve really been considering doing an e-mail list or newsletter for my buyers.
My question is, though, what do I say?
I don’t want to seem pushy, or flood their inbox with nothing but: “buy this, buy that”; I want to be personable.
I’ve thought about topics, like sharing my new supplies; unique beads I plan to make something with; even sneak peaks on new items I’m working on.
But… what if they don’t care about any of that stuff I want to write about?
I don’t want to just send them impersonal coupon emails, or just upcoming sales.
Sure, of course I’ll give them that too, but I want to show them…me…
What should I do?