Writing Product Descriptions for Your Jewelry: “Designer”

by Chelsea Clarey. When we sell through catalogues or online, we have a unique challenge to face. How to make up for the absent experience of touching and holding jewelry? How do we persuade people to connect to a piece of jewelry though a computer screen or a glossy page? One way is to provide […]

Writing Product Descriptions for Your Jewelry: “Unusual”, “Unique”, “One of a Kind”

by Chelsea Clarey. The tastiest food in the world is presented on fragile bone-china plates by chefs. A beautiful woman might choose an evocative perfume. These details aren’t the main event, but they’re part of the whole experience. We can think of our written jewelry descriptions in the same way. While the piece itself is […]

Writing Product Descriptions for Your Jewelry: “Authentic”

by Chelsea Clarey. (TangoPig Jewelry Creations) In this business, most of us serve as our own advertising department. What better reason to learn to be better copywriters? For this reason, it’s wise to consider our language with care. Therefore in this multi-part series we’ll be picking up an overused word or term with each entry […]

Writing Product Descriptions for Your Jewelry: “Inspired by Nature”

by Chelsea Clarey. (TangoPig Jewelry Creations)   Copywriting is something that most of us “in the trade” learn on the fly. One of the hallmarks of inexperienced writing is an over-reliance on cliches, something we’re all guilty of at some point! In this part of our series on avoiding vague or overused words in item […]

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