Trouble with Back Stories for My Jewelry

by Angela Moisey. I’ve been on here checking out all of the areas of this site. So much information to absorb! I too resonate with stories of items. Does anyone have any examples to share where I could kick start my brain to come up with my own. I make wire crochet jewelry and have […]

Bead Shapes: I’m not sure what shape these are.

by Jason. (Philadelphia, Pennsylvania USA) I am very new to this I am confused about all the different types shapes of beads.  I am learning a lot as I go. I know what my spacers are, but I need help with the stone bead shapes.  Any help would be greatly appreciated. Jason

My New Venture with Etched Metal

by Linda Chandler. (Indianapolis, Indiana USA) I’ve been reading about writing better descriptions. Here is how it went. Writing is the hardest thing for me. I don’t like selling and I don’t do marketing. Etched Copper Humor Pendant I love the color of this red-brown metal, it was the earliest metal to be used by […]

I Make and Sell Jewelry Online

by Gina Jackson. (Ogdensburg, New York, USA) I like to purchase my jewelry online from places like Etsy and jewelry makers’ websites because I like one of a kind purchases. I don’t want to wear what everyone else is wearing. I want something unique. So as a handmade jewelry shopper, here’s what I always want […]

Detailed Descriptions Are Key!

by Purely Paige. (Washington State, USA) I am actually a jewelry designer selling online myself and was recently given some really great advice. I was wondering why I was having trouble selling online (at Etsy) and I was told that it is probably because I need to provide more clear pictures per item, and I […]

Writing Jewelry Descriptions Has Become Fun!

by Debbie Mischle. (Lapeer, Michigan) First let me say that Rena’s website and newsletters have been the best educational and motivating experience I could have ever found. THANK YOU RENA! I have enjoyed reading the articles on writing more detailed jewelry descriptions. I have always had trouble writing a “story” about my jewelry that would […]

Writing Product Descriptions for Your Jewelry: “Elegant”

by Chelsea Clarey. A lot of art historians will be quick to tell you about the value in originality. The first person to flip over a toilet and call it a fountain was creating quirky, original art; the next three hundred or so who stuck five-hundred-dollar price tags on used LA-Z-Boy recliners and called it […]

Writing Product Descriptions for Your Jewelry: “Beautiful, Pretty, Lovely”

by Chelsea Clarey. As we advance in our quest for clear, forceful text, especially in online item descriptions, it’s clear that with a thesaurus and some ingenuity we can make our site copy much more engaging, entertaining, and effective. In this installment, we’re going to look at better words to express beauty than the old […]

Writing Product Descriptions for Your Jewelry: “Designer”

by Chelsea Clarey. When we sell through catalogues or online, we have a unique challenge to face. How to make up for the absent experience of touching and holding jewelry? How do we persuade people to connect to a piece of jewelry though a computer screen or a glossy page? One way is to provide […]

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