How to Build Your Jewelry Customer Base with Relationship Marketing

Jewelry Business Insider: Rena’s Exclusive Interviews with the Experts Interview with Larry Keltto by Rena Klingenberg   RENA: What is relationship marketing?   LARRY: It’s the process of being in contact with people who share a common interest with you, in order to create rewarding opportunities.   RENA: How can relationship marketing help a jewelry […]

Getting Past the Fear of Self-Promotion in Your Jewelry Business

Jewelry Business Insider: Rena’s Exclusive Interviews with the Experts Interview with Bonnie Marcus by Rena Klingenberg   RENA: Why does the idea of promoting ourselves and our jewelry creations make us feel afraid or uneasy?   BONNIE: We feel afraid and uneasy because we feel vulnerable. It’s one thing to sell someone else’s jewelry, but […]

Moving Your Jewelry into a Premium Priced, Exclusive Market

Jewelry Business Insider: Rena’s Exclusive Interviews with the Experts Interview with Adam King by Rena Klingenberg   RENA: What is premium pricing, and what makes handmade jewelry worthy of that level of pricing? ADAM: The easiest answer is to describe what premium pricing is not. It’s not the simple act of raising your prices or […]

How to Get Your Jewelry Business Seen in the Search Engines

Jewelry Business Insider: Rena’s Exclusive Interviews with the Experts Interview with Yuwanda Black by Rena Klingenberg   RENA: What is search engine optimization (SEO), and how can it help an online handmade jewelry business?   YUWANDA: In plain English, search engine optimization is all about understanding how people search for stuff online in order to […]

How to Create a Brand that Differentiates You from Other Jewelry Artists

Jewelry Business Insider: Rena’s Exclusive Interviews with the Experts Interview with Pamela Wilson by Rena Klingenberg   RENA:  What is a “brand”, and why does it influence what people think about a business? PAMELA:  Most people think of a brand as a logo, symbol, or set of colors. They associate red and white with Coca-Cola, […]

Gretta Van Someren of Attérg™ Jewelry Design Part 2 of 2

Part 2 of a jewelry business success story © by Gretta Van Someren; all rights reserved. From classic elegance to suburban chic, Attérg™ (ah-ter-zh) presents ever-evolving jewelry designs in multiple styles and color choices. Each piece is individually crafted by hand in the home studio of designer Gretta Van Someren, with meticulous care and attention […]

Gretta Van Someren of Attérg™ Jewelry Design Part 1 of 2

Part 1 of a jewelry business success story © by Gretta Van Someren; all rights reserved. From classic to contemporary, internationally acclaimed and published designer Gretta Van Someren of Attérg™ Jewelry Design creates ever-evolving jewelry collections that encompass fresh and innovative designs – enriched with striking color palettes, unique textures and the finest quality materials. […]

How to Sell Your Jewelry in The New Economy

Jewelry Business Insider: Rena’s Exclusive Interviews with the Experts Interview with Tara Gentile by Rena Klingenberg   RENA: Briefly, what is the New Economy, and how is it different from the Old Economy? TARA: The Old Economy is the long-lived Industrial Age and the short-lived Information Age. That economy was based on looking at workers […]

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