Physically Challenged Jewelry Artist: Tips for Success

by Jenny Ashley. My name is Jenny and I have been a jewelry artist for about 4 years. I am also someone who has had severely debilitating health issues, including ongoing chronic pain and an upcoming back surgery. My journey started back in 2009 when during an emergency room visit it was discovered I had […]

Breast Cancer Awareness Bracelet

  by Kathy Reading. (Baltimore, MD) Each October I am reminded of the women that I love who have breast cancer and their battle to overcome the disease. I began working on this bracelet several months ago in order to have it ready in time for this October. A beading buddy bezeled the pink ribbon […]

6 Steps to Trunk Show Success

           by Kristin Krull. (Minneapolis, Minnesota, USA) Listen, you may have the most beautiful, breath taking jewelry in town, but in my experience, if all you do is lay it flat on a table or prop a piece or two up on some generic display, people are more likely to walk right by it. […]

How to Build Your Jewelry Customer Base with Relationship Marketing

Jewelry Business Insider: Rena’s Exclusive Interviews with the Experts Interview with Larry Keltto by Rena Klingenberg   RENA: What is relationship marketing?   LARRY: It’s the process of being in contact with people who share a common interest with you, in order to create rewarding opportunities.   RENA: How can relationship marketing help a jewelry […]

Getting Past the Fear of Self-Promotion in Your Jewelry Business

Jewelry Business Insider: Rena’s Exclusive Interviews with the Experts Interview with Bonnie Marcus by Rena Klingenberg   RENA: Why does the idea of promoting ourselves and our jewelry creations make us feel afraid or uneasy?   BONNIE: We feel afraid and uneasy because we feel vulnerable. It’s one thing to sell someone else’s jewelry, but […]

Moving Your Jewelry into a Premium Priced, Exclusive Market

Jewelry Business Insider: Rena’s Exclusive Interviews with the Experts Interview with Adam King by Rena Klingenberg   RENA: What is premium pricing, and what makes handmade jewelry worthy of that level of pricing? ADAM: The easiest answer is to describe what premium pricing is not. It’s not the simple act of raising your prices or […]

How to Get Your Jewelry Business Seen in the Search Engines

Jewelry Business Insider: Rena’s Exclusive Interviews with the Experts Interview with Yuwanda Black by Rena Klingenberg   RENA: What is search engine optimization (SEO), and how can it help an online handmade jewelry business?   YUWANDA: In plain English, search engine optimization is all about understanding how people search for stuff online in order to […]

How to Create a Brand that Differentiates You from Other Jewelry Artists

Jewelry Business Insider: Rena’s Exclusive Interviews with the Experts Interview with Pamela Wilson by Rena Klingenberg   RENA:  What is a “brand”, and why does it influence what people think about a business? PAMELA:  Most people think of a brand as a logo, symbol, or set of colors. They associate red and white with Coca-Cola, […]

Gretta Van Someren of Attérg™ Jewelry Design Part 2 of 2

Part 2 of a jewelry business success story © by Gretta Van Someren; all rights reserved. From classic elegance to suburban chic, Attérg™ (ah-ter-zh) presents ever-evolving jewelry designs in multiple styles and color choices. Each piece is individually crafted by hand in the home studio of designer Gretta Van Someren, with meticulous care and attention […]

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